About Us

I have over 25 years of senior Sales and Marketing experience, having led growth initiatives within a FTSE100 corporate, a VC-backed scale-up, and one of the Big Four. From building commercial teams and strategy at a business intelligence startup to supporting internal teams advising global clients at PwC, my career has been defined by delivering against complex business challenges and revenue goals with clarity and measurable outcomes.

Alongside this, I’ve spent decades as a composer, producer and performer. I’m a lifelong student of music in all its forms, drawn as much to counterpoint and timbre as to sound design and silence. My work spans cinematic scores, ambient textures, brand mnemonics and commercial songwriting. Genre is never the driver: meaning and emotional resonance is.

I combine academic knowledge of music theory and history with hands-on expertise in cutting-edge production tools and techniques.

Almost Nothing is where these disciplines meet: bringing commercial rigour to creative strategy.

I help brands achieve distinctiveness through sound that is Brand-aligned, culturally resonant and creatively bespoke. Audio branding demands more than just music. It requires strategic insight, structure and design. Based in Manchester, I have built a global network of composers and producers. This gives me the scope to shape sonic identities that connect emotionally and deliver with commercial intent.

Audio branding, strategy, and design — delivered as a complete sonic solution.

Helping Brands sound as distinctive, coherent, and engaging as they are meant to be.