Why Audio Branding

Audio Branding is no longer optional — it is a strategic imperative

In today’s environment, the number of sonic touchpoints a brand needs to manage has reached critical mass.

From digital ads and social media content to webinars, podcasts, customer service lines, and internal communications, the modern brand now speaks in sound as often as it does in visuals.

Yet, while visual identity has long been treated as a strategic discipline, audio remains one of the most underutilised and inconsistently applied elements of brand expression.

That is now changing.

Ignoring audio as a foundational pillar of your brand strategy risks undermining the investment you’ve already made in your visual and verbal identity.

A tactical, ad-hoc approach to music, voice, and sonic cues is no longer sustainable. It creates brand dissonance, reduces engagement, and weakens recall.

As a dedicated audio branding partner, Almost Nothing helps you address this strategically.

We deliver a coherent, end-to-end sonic solution that integrates seamlessly across your customer and employee touchpoints.

Our process starts by understanding your brand at its core:

Who you are

Why you do what you do

How your audiences, internal and external, feel about you

We then craft an audio identity that is:

Distinctively yours

Consistent across every sonic environment (short-form, long-form, client-facing, internal)

Designed to engage the right audience, in the right moment, with the right emotional impact

Below, we highlight why audio branding delivers measurable results—and why leading brands are making it central to their strategy.

96% more likely to be remembered >

Brands using music aligned with their identity are 96% more likely to be remembered.
Source: Leicester University, 2008

24% boost in trust >

Brands with consistent sonic identity across platforms see a 24% boost in trust.
Source: Sixième Son Audio Branding Index, 2021

20% more effective than visuals alone >

Campaigns using audio are 20% more effective than those with visuals alone.
Source: Ipsos, ‘Power of You’ Study

8.5× stronger brand recall >

Sonic logos deliver 8.5× stronger brand recall than visual logos.
Source: DLMDD & SoundOut, 2020

76% higher brand power >

Brands investing in sonic identity show 76% higher brand power and 138% stronger ad performance.
Source: Mastercard Brand Metrics, 2021

63% increase in digital transactions >

Mastercard— Sonic branding led to a 63% increase in digital transactions, and 2× transaction confidence.
Source: Mastercard

2,400% ROI over the client lifetime >

Professional Services Firms— Audio-integrated brand campaigns are linked to 2,400% ROI over the client lifetime.
Source: IPA / LinkedIn B2B Institute

70% of brand interactions on voice-first platforms >

By 2026, 70% of brand interactions will happen via voice-first platforms.
Source: Gartner Emerging Tech Trends, 2022

Arrange an Audio Diagnostic

In an increasingly digital and audio-driven world, brands that still treat sound as an afterthought risk falling behind.

We help you change that by starting with a focused, expert-led Audio Brand Diagnostic.

In just one session, we will:

Audit your current use of music, voice and sonic cues across key customer and employee touchpoints

Identify missed opportunities for emotional engagement, brand recall and consistency

Provide actionable recommendations to strengthen your brand’s sonic presence

This is not a generic consultation. It is an audio-specific brand evaluation tailored to your organisation.

Get in touch to arrange a strategic conversation and see how we can unlock measurable brand value through sound.

Contact us to book your Audio Brand Diagnostic.