Stop me if you think that you’ve heard this one before – why we all talk about the Intel ‘bongs’
Intel’s Five-Note Masterstroke: A Case Study in Strategic Audio Branding In 1994, Intel made a bold branding decision: to define its identity not just with visuals, but with sound. The resulting five-note sonic logo – those instantly recognisable “bongs” – has since become one of the most successful audio branding assets in history. For B2B […]